WHO WE ARE

Our website address is: https://paradiselightsllc.com/.

At Paradise Lights LLC (the “Company” or “We”), we respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit this website (our “Website”) and our practices for collecting, using, maintaining, protecting and disclosing that information.

This policy applies to information we collect:

  • On this Website.
  • In e-mail, text and other electronic messages between you and this Website.
  • Through mobile and desktop applications you download from this Website, which provide dedicated non-browser-based interaction between you and this Website.
  • When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

It does not apply to information collected by:

  • us offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries); or
  • any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

WHO WE SHARE YOUR DATA WITH

We use third-party services (data processors) across our sites. The extent to which your data is shared with these providers depends on your use of our services, and we list the specific third-parties in use (with links to their privacy policies) in the sections below.

Each third-party provider has been vetted by our security team to ensure that privacy policies and practices meet or exceed the same levels of compliance and standards that we follow. Where appropriate and available, we hold additional signed Data Privacy Agreements with these companies as an additional layer of accountability in order to help ensure your data is safe and secure.

We disclose potentially personally-identifying and personally-identifying information only to our employees, contractors and affiliated organizations that (i) need to know that information in order to process it on our behalf or to provide services, and (ii) that have agreed, in writing, not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using our websites and services, you consent to the transfer of such information to them. We will not rent or sell potentially personally-identifying and personally-identifying information to anyone.

We may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

If we ever were to engage in any onward transfers of your data with third parties for a purpose other than which it was originally collected or subsequently authorized, we would provide you with an opt-out choice to limit the use and disclosure of your personal data.

COOKIES

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. We use cookies across our sites to help identify and track visitors, their usage of our services, and their website access preferences. We describe the specific cookies used in the sections below. Visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using our websites, with the drawback that certain features may not function properly without the aid of cookies.

WHAT PERSONAL DATA WE COLLECT AND WHY WE COLLECT IT

Registered Users

  • If you create an account on one of our sites, you will be prompted to provide your Email Address, which will be used as your username.
  • Your Username and Email Address are stored in the website’s database. Your Email Address is used to send you an email with a link to set your password or to send you an email with a link to reset your password in the event you forget your password.
  • Once an account is created, you must contact us to have it deleted.
  • Accounts have a numeric User ID assigned to them when they are created. The User ID cannot be changed.
  • You may optionally complete your Profile by providing your First and Last Name. These additional details are also saved in the website’s database. You may edit these details, and your Email Address, in your Profile at any time.
  • You may also choose how your name is displayed (your Display Name) to visitors to the site (e.g. in comments you create) in your Profile.
  • Your Username, First Name, Last Name and Email Address are accessible by employees on the site.
  • If you attempt to log in to our site, we will set a temporary cookie to determine if your browser accepts cookies at all. This cookie contains no personal data and is discarded when you close your browser.
  • If you have an account and you log in to a site, we will set up several cookies to save your login information and some of your screen options. The logged-in cookies last for two days, and the screen options cookies last for a year.
  • If you select “Remember Me” these cookies will persist for two weeks. If you log out of your account, the login cookies will be removed. It is important that you log out if you are using a public computer.
  • For users that register on our site, we also store the data they provide in their profile indefinitely. All registered users can see, change or delete most of that data at any time except their login name/nickname.

Publishing Content (Comments, Product Reviews)

  • Display Name may be visible to visitors to the website (e.g. if you leave a comment or product review).
  • If you upload media (e.g. images) to the website, you should avoid uploading images with EXIF GPS location data included. Visitors to the website can download and extract any location data included in images on the website.
  • Visitors using the website’s REST API interface can correlate uploaded media to a particular user. This may allow such visitors to map a user to a particular time and location if EXIF GPS location data was included in the uploaded media.
  • If you edit or publish a comment/review, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
  • When visitors leave comments on one of our sites we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
  • Comments may require manual approval by one of our employees or site owners.
  • If you leave a comment on a site you may opt-in to saving your name, email address and website in cookies so we can recognise you as a commenter. These cookies will persist for one year.
  • Additional spam detection is provided by Automattic/Akismet. The Automattic privacy policy is available here.
  • Published content and comments are stored indefinitely unless deletion/removal is requested by the original author.

Email/Chat/Contact Forms

  • When visitors or users submit a form, we capture the IP Address for spam protection. We also capture the email address and might capture other personal data included in the Form fields.
  • We keep all email and chat communication indefinitely to help us provide support and improve our services. Individuals can request copies of any previous correspondence with us at any time.

Embedded Content From Other Websites

Embeds are pieces from other websites that are shown from time to time on our websites. They behave in the exact same way as if the visitor has visited the other website and may use cookies or capture information. Typically embedded content is from websites that share videos, images, or other content. These services may collect your IP Address, your User Agent, store and retrieve cookies on your browser, embed additional third-party tracking, and monitor your interaction with that embedded content, including correlating your interaction with the content with your account with that service, if you are logged in to that service.

Analytics

  • We use Google Analytics for tracking visitors and aggregating information about the traffic to our websites. The Google Analytics privacy policy can be found here:  https://policies.google.com/privacy. You can learn more about how to opt-out of tracking in Google Analytics here.

Marketing Campaigns

  • We use email marketing to communicate with customers and potential customers from time to time. All email lists and campaigns are “opt-in” meaning we will not send you these sorts of emails unless you indicated that you wish to receive them during signup or other interactions on our website.
  • We may send you “system” emails, such as password reset requests or payment notifications/receipts even if you have not opted-in to email marketing lists.
  • All marketing emails sent by us will include an unsubscribe link in the footer of the email. Emails sent to you may also include standard tracking, including open and click activities.
  • We use MailChimp services for email marketing. Mailchimp’s privacy policy is found here.

Paying Customers

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them
  • For payment transactions we use Stripe and PayPal. Stripe’s privacy policy can be found here.
  • PayPal’s privacy policy can be found here.
  • We do not store any payment details on our web servers.
  • To comply with accounting and legal requirements, we keep data on financial transactions in the systems above for up to 10 years.

Hosting and API Services

  • All web servers and hosting are managed by our team on the Amazon Web Services, Digital Ocean, Vultr, and Linode platforms located in different regions around the world. This includes website hosting, backups, web database, file storage, APIs, and log files. Hosting and Enterprise customers may choose which region/country their website is hosted in, and in that case, all WordPress and database files for that site will be stored in that region only. Amazon’s privacy policy can be found here. Digital Ocean’s privacy policy can be found here. Linode’s privacy policy can be found here. Vultr’s privacy policy can be found here.
  • Our ‘Hummingbird’ and ‘Smush’ products and our hosting services use the Bunny Content Delivery Network (CDN). Bunny may collect anonymous web log information of site visitors, including browser name, pages visited, and points of interest on the website. Bunny may also share information with key third parties, including IP, browser user agent, browser language, and email address. Bunny’s privacy policy can be found here.

WHAT RIGHTS YOU HAVE OVER YOUR DATA

If you are a registered user or have left comments on our site you can request to see or download the data we have about you.

Typically for visitors that have left comments, the data will be their email address, any IP addresses assigned to them at the time of leaving the comments and the user agent strings of the browsers they used. The rest of the data is public as published by the visitors.

For registered users or paying customers, this will also include profile information and download, payment, and support ticket histories.

You can also request “to be forgotten” and we will erase any personally identifiable data we have about you. Of course, this excludes data we need for administrative or security purposes or if we are required by law to retain some of the data.

An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data, should direct his/her query to ed@paradiselights.net. We will respond within a reasonable timeframe, not to exceed one week.

HOW WE PROTECT YOUR DATA

The security and reliability of our service is our number one priority. We invest heavily in the training of our staff and our infrastructure to ensure that best practices are followed in everything that we do.

WHAT DATA BREACH PROCEDURES WE HAVE IN PLACE

Should any event occur where customer data has been lost, stolen, or potentially compromised, our policy is to alert our customers via email no later than 48 hours of our team becoming aware of the event. We will also report such incident to any required data protection authority. We will work closely with any customers affected to determine next steps such as any end-user notifications, needed patches, and how to avoid any similar event in the future.